• AIU
  • Tony Wilmot Memorial Library
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Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.

By: Contributor(s): Material type: TextTextSeries: Approaches to applied semiotics ; 4Publication details: Berlin ; New York : Mouton de Gruyter, 2002.Description: xi, 193 p. : ill. ; 24 cmISBN:
  • 3110173409 (cloth : alk. paper)
  • 3110173417 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1/01/4 21
LOC classification:
  • HF5823 .B3725 2002
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books AIU/NEGST - Tony Wilmot Memorial Library General Stacks General Circulation HF 5823.B3725 2002 (Browse shelf(Opens below)) 1 Available R332153232

Includes bibliographical references (p. [175]-190) and index.

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