Marketing management and strategy / Peter Doyle.

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Material type: Text

TextPublication details: New York : Prentice Hall, 2002Description: xviii, 446p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	AIU/NEGST - Tony Wilmot Memorial Library General Stacks	General Circulation	HF 5415.D753 2002 (Browse shelf(Opens below))	1	Available	R39031P3232

Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

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