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Marketing strategy and competitive positioning /

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 1998 - xiii, 482p.. : ill. ; 25 cm.

Includes bibliographical references (p. 572-598) and index.

ISBN: 9780273706977 (pbk. : alk. paper) 0273706977 (pbk. : alk. paper)

LCCN: 2007041193

LC Class. No.: HF 5415.127 / .H66 1998

Dewey Class. No.: 658.8/02

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