Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

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Material type: Text

TextPublication details: Harlow, England ; New York : FT Prentice Hall, 1998Edition: 2nd edDescription: xiii, 482p.. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	AIU/NEGST - Tony Wilmot Memorial Library General Stacks	General Circulation	HF 5415.127.H66 1998 (Browse shelf(Opens below))	1	Available	R39016X3232

Includes bibliographical references (p. 572-598) and index.

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