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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiv, 338 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0471415723 (pbk. : alk. paper)

LCCN: 2001026190

LC Class. No.: HF5415.13 / .A23 2001

Dewey Class. No.: 658.8

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