• AIU
  • Tony Wilmot Memorial Library
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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiv, 338 p. ; 23 cmISBN:
  • 0471415723 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .A23 2001
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books AIU/NEGST - Tony Wilmot Memorial Library General Stacks General Circulation HF 5415.13 .A23 2001 (Browse shelf(Opens below)) 1 Available R39034X3232

Includes bibliographical references and index.

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