Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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TextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 8th edDescription: xxxii, 736 : col. ill. ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	AIU/NEGST - Tony Wilmot Memorial Library General Stacks	General Circulation	HF 5415.L2624 2006 (Browse shelf(Opens below))	1	Available	R58742N3232

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Includes bibliographical references (p. 702-717) and index.

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