Marketing research essentials,... [accompanied with 1 CD-ROM] / Carl McDaniel Jr., Roger Gates.

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TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 3rd edDescription: 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Compact Disc (Read Only Memory)	AIU/NEGST - Tony Wilmot Memorial Library CD & DVD Cabinet	CD/DVD	HF 5415.2.M3825 2000 CD (Browse shelf(Opens below))	2	Not for loan	R587733232
Books	AIU/NEGST - Tony Wilmot Memorial Library General Stacks	General Circulation	HF 5415.2.M3825 2000 (Browse shelf(Opens below))	1	Available	R58744F3232

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Includes bibliographical references and index.

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