Marketing management and strategy / Peter Doyle.
Material type:
TextPublication details: New York : Prentice Hall, 2002Description: xviii, 446p. : col. ill. ; 24 cmISBN: - 0130653500
- 658.8 20
- HF5415 .D753 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books
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AIU/NEGST - Tony Wilmot Memorial Library General Stacks | General Circulation | HF 5415.D753 2002 (Browse shelf(Opens below)) | 1 | Available | R39031P3232 |
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| HF 5388.V36 2010 Why business matters to God : | HF 5389.R58 1990 God in the pits : | HF 5415 .B69 2006 Principles & practice of marketing | HF 5415.D753 2002 Marketing management and strategy / | HF 5415.K34 2010 Marketing : | HF 5415.K625 2006 Marketing : | HF 5415.K636 2010 Principles of marketing / |
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.
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