• AIU
  • Tony Wilmot Memorial Library
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Social media marketing / Tracy Tuten.

By: Material type: TextTextPublication details: Los Angeles : SAGE, c2021.Edition: 4th edDescription: xiii, 466 pISBN:
  • 9781529731989
  • 9781529731996
Subject(s): LOC classification:
  • HF 5415.1265 .T88 2021
Summary: "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
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Item type Current library Collection Call number Copy number Status Barcode
Books Books AIU/NEGST - Tony Wilmot Memorial Library General Stacks General Circulation HF 5415.1265.T88 2021 (Browse shelf(Opens below)) 1 Available T16840W3232

Browsing AIU/NEGST - Tony Wilmot Memorial Library shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)

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HF 5415.L2624 2008 Marketing / HF 5415.M3173 2001 Marketing : HF 5415.125 .B47 2011 Data mining techniques : HF 5415.1265.T88 2021 Social media marketing / HF 5415.127.H66 1998 Marketing strategy and competitive positioning / HF 5415.13 .A23 2001 Strategic market management / HF 5415.13.H52 1997 How to write a successful marketing plan :

Includes bibliography and index.

"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--

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