• AIU
  • Tony Wilmot Memorial Library
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 1998Edition: 2nd edDescription: xiii, 482p.. : ill. ; 25 cmISBN:
  • 9780273706977 (pbk. : alk. paper)
  • 0273706977 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF 5415.127 .H66 1998
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books AIU/NEGST - Tony Wilmot Memorial Library General Stacks General Circulation HF 5415.127.H66 1998 (Browse shelf(Opens below)) 1 Available R39016X3232

Includes bibliographical references (p. 572-598) and index.

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