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Strategic market management / David A. Aaker.

By:

Aaker, David A

Material type: Text

Text

TextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiv, 338 p. ; 23 cmISBN:

0471415723 (pbk. : alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

658.8 21

LOC classification:

HF5415.13 .A23 2001

Online resources:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	AIU/NEGST - Tony Wilmot Memorial Library General Stacks	General Circulation	HF 5415.13 .A23 2001 (Browse shelf(Opens below))	1	Available	R39034X3232

Includes bibliographical references and index.

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