• AIU
  • Tony Wilmot Memorial Library
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Digital Strategies in a Global Market : Natalia Konina (ed.) Navigating the Fouth Industrial Revolution

By: Material type: TextTextPublication details: Moscow Palgrave Macmillan 2021Description: xxvi,280p. IllISBN:
  • 9783030582661
Subject(s): LOC classification:
  • HF5415.13 .K66 2021
Summary: "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books AIU/NEGST - Tony Wilmot Memorial Library General Stacks General Circulation HF5415.13 .K66 2021 (Browse shelf(Opens below)) 1 Available T10725W3232
Books Books AIU/NEGST - Tony Wilmot Memorial Library General Stacks General Circulation HF5415.13 .K66 2021 (Browse shelf(Opens below)) 2 Available T10728W3232

Includes bibliographical references and index.

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--

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