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21.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (2)Call number: HF 5415.13.K64 2009, ...
22.
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Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : Wiley Pub., 2011
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.125 .B47 2011.
23.
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The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors. by Series: The Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2004
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF1416 .G56 2004.
24.
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Electronic commerce / Gary P. Schneider. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Course Technology Cengage Learning, c2009
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5548.32.S284 2009.
25.
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Purchasing power : harnessing institutional procurement for people and the planet / Lisa Mastny ; Thomas Prugh, editor. by Series: Worldwatch paper ; 166 | State of the world library
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington, DC : Worldwatch Institute, c2003
Other title:
  • Institutional procurement for people and the planet
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HD 39.5 .M365 2003.
26.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF1416.J63 2003.
27.
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Marketing management / Philip Kotler. by
Edition: Eleventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2003
Availability: Items available for loan: Nairobi central Business- Campus (1)Call number: HF 5415.13 .K64 2003.
28.
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 1998
Online resources:
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.127.H66 1998.
29.
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2002
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.55.D66 2002.
30.
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Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.135.D78 2001.
31.
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Marketing management and strategy / Peter Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 2002
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.D753 2002.
32.
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Strategic market management / David A. Aaker. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.13 .A23 2001.
33.
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Factors affecting the effectiveness of branding as a marketing strategy in selected Private Universities in Kenya by Edwin Maina Ng'ang'a. by Series: Thesis (M.Education) - Africa International University (Kenya)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : 2017
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: LB 2342.82.M35 2017. Items available for reference: AIU/NEGST - Tony Wilmot Memorial Library: Not for loan (1)Call number: THE LB 2342.82.M35 2017.
34.
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Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: G 155.A1M475 2009.
35.
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Social media marketing / Tracy Tuten. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2021
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.1265.T88 2021.
36.
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Digital Strategies in a Global Market : Natalia Konina (ed.) Navigating the Fouth Industrial Revolution by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Moscow Palgrave Macmillan 2021
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (2)Call number: HF5415.13 .K66 2021, ...