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1.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.L2624 2006.
2.
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2008
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (2)Call number: HF 5415.L2624 2008, ...
3.
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How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.13.H52 1997.
4.
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Marketing : principles and practice Dennis Adcock by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Financial Times/Prentice Hall c2001
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.M3173 2001.
5.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (2)Call number: HF 5415.13.K64 2009, ...
6.
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The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors. by Series: The Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2004
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF1416 .G56 2004.
7.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF1416.J63 2003.
8.
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Marketing management / Philip Kotler. by
Edition: Eleventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2003
Availability: Items available for loan: Nairobi central Business- Campus (1)Call number: HF 5415.13 .K64 2003.
9.
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 1998
Online resources:
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.127.H66 1998.
10.
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2002
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.55.D66 2002.
11.
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Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.135.D78 2001.
12.
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Strategic market management / David A. Aaker. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: AIU/NEGST - Tony Wilmot Memorial Library (1)Call number: HF 5415.13 .A23 2001.